Do tailored messages promote evidence-informed decision making in breast cancer prevention?

Regions: Inuvialuit Settlement Region, Gwich'in Settlement Area, Sahtu Settlement Area, Dehcho Region, North Slave Region, South Slave Region

Tags: health, health care evaluation, cancer, communication

Principal Investigator: Dobbins, Maureen (1)
Licence Number: 14668
Organization: McMaster University, School of Nursing
Licensed Year(s): 2010
Issued: Mar 08, 2010
Project Team: Roy Cameron (Co-investigator, Univeristy of Waterloo), Donna Ciliska (Co-investigator, McMaster University), Denise Bryant-Lukosius (Co-investigator, McMaster University)

Objective(s): The objectives of this study are: 1) To evaluate a knowledge transfer and exchange (KTE) strategy to improve the provision of public health services for breast cancer prevention and early detection and 2) to determine if tailored messages (active knowledge transfer) are more effective than access to a website housing rigorous systematic reviews in breast cancer prevention and early detection (passive knowledge transfer), in facilitating evidence-informed decision making (EIDM) among public health professionals working specifically in screening, physical activity, and healthy eating.

Project Description: The objectives of this study are: 1) To evaluate a knowledge transfer and exchange (KTE) strategy to improve the provision of public health services for breast cancer prevention and early detection and 2) to determine if tailored messages (active knowledge transfer) are more effective than access to a website housing rigorous systematic reviews in breast cancer prevention and early detection (passive knowledge transfer), in facilitating evidence-informed decision making (EIDM) among public health professionals working specifically in screening, physical activity, and healthy eating. Participants will be contacted by telephone, by a trained research assistant. First, a trained research assistant will contact senior level management and request consent for the research assistant to contact staff in the department. Senior level management will provide the consent and contact information and the research assistant will follow up with referred staff to request informed consent to participate. Recruitment is expected to be completed by the end of summer 2009. A direct benefit to your health unit is the potential to be provided with synthesized, tailored messages (if allocated to the intervention group), as well as an individualized report to be provided at the study’s completion, which will offer feedback on the impact of targeted messages and their potential usefulness in public health in Canada, specifically, in breast cancer prevention. Knowledge gained from this study will contribute significantly to the development of an intervention strategy to build capacity among public health decision makers to use research evidence, as well as to the knowledge transfer literature in relation to the organizational and environmental factors that act as facilitators and barriers to knowledge brokering. A report will be disseminated to individuals at the end of the study that will summarize the evidence that was presented. Results will be disseminated among: a) local and regional public health units; b) local, regional, provincial and national organizations involved in breast cancer prevention and early detection; c) those conducting breast cancer prevention and early detection research; and d) provincial and national funding organizations. Information products (i.e., summary statements, media releases, and unpublished reports) will be tailored to specific target audiences and disseminated electronically and in hard copy. Team members will actively transfer study results to their respective disciplines and organizations, gaining widespread transfer to cancer-related organizations. Traditional activities such as presentations at conferences and publications in relevant journals will occur in tandem. The fieldwork for this study will be conducted from March, 2010 to December 31, 2010.